The major hurdle mobile app developers try to surmount is how to find mobile app users and the best ways to keep them. This involves quite a bit of psychology blended with a good knowledge of app design and user experience. The process of getting users to participate in conversations on your website is a very complex one. There are no black or white ways of doing it. However, there are just a few tricks you can employ to keep the conversation going on your app. This article will talk about strategies you can employ to engage users with your app.
Basically, such groups are meant to give the users a sense of community. Once users bond with the group, a part of their self-esteem is linked with the group too. At least that is what the social identity theory claims. So, the users will constantly strive for the development of the group. This is because the more they do this, the more their self esteem increases. This theory has proven true with everyday routines like sports, religion and business. It is absolutely amazing that this theory can also be applied successfully to technological products and mobile application.
But why do people do this?
One of the reasons responsible for this is that a lot of people believe in the concept of Open Source thinking and culture.
Through the contribution of different developers, your application improves daily. And in the process, you get to involve your users in the whole move of developing and upgrading your app.
From Reddit and Wikipedia To World Of Warcraft
Reddit is a platform that is credited with having a strong community of members. It also has strong ties with these members. Redditers contribute massive amounts of information daily and they do this without any financial gain. The explanation for this is simple: they feel like a part of a community. This is irrespective of income levels, profession or societal status. All the community has in mind is the advancement of the platform. The members keep track of every submission and they vote on every content all in a bid to make sure that the proceedings on the online community run smoothly.
Another example is Wikipedia.
The bulk of the articles on the website are submissions from independent writers. They use their time to monitor and proofread all content on the website. And do they get paid for this? No!
Heal The World. Make It A Better Place
If users feel that your app contributes to a noble cause, they will be driven to contribute. This is more deeply rooted in the psyche of the users than in anything your app itself has to offer. Everybody wants to make a change. Give them a platform to do so and you will have an active forum.
Say Your Mind On Things That Matter!
Some agencies carry out occasional surveys on people through mobile apps. The approach most of them utilize is that they assume that none of the users would respond to survey questions within an app unless there were incentives involved. Therefore, some of them adopt the use of Amazon gift cards. They offer these as random draws for their respondents. The tags on these gift messages were changed from a prompt to “Say your mind on things that matter!” Initially, most of these agencies were reluctant to adopt such an approach because they expected that it would only make conversations drop.
However, the reverse was the case. This approach made conversations increase by a rate of almost 10%! This figure might not sound as much but it was a welcome development for these agencies that were expecting conversations to drop instead of increasing. A counter survey is usually carried out to find out why people respond to surveys, In a survey that the team at TechFish conducted, here are some of the answers generated.
One of the theories of communication, the social identity theory, stipulates that people derive self-esteem and pride from the groups they belong to. They seek to develop their self-image by constantly seeking to increase the status of their group.
App developers sometimes apply this theory by creating forums and building the rationale behind such forums around a mobile app or platform. Such groups are often created to complement the developed app. They serve to start discussions about the app, increase the number of users and also to boost the loyalty and retention of users to the app.
Open source apps are always an ongoing process. This is because, by nature, people are allowed to contribute to the project. They offer to go through the strenuous and time consuming process of writing codes and they do this for free.
The gaming industry also has examples like the World of Warcraft game. It has a wiki that is over 140,000 pages long and every single string of content was submitted by the community of gamers.
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